His passion and involvement within the fashion industry for the past decade pushed him to begin working in boutiques at a very young age. This avenue created a solid foundation for what would be his future/career in this fast-pace exciting industry. His commitment and drive has enabled him to establish an array of knowledge and of all the ins and outs of the industry.

Tied with a double Bachelor's Degree in Marketing & Management from the prestigious Monash, he can not only pick the next movement, but market it in ways which directly drives consumer demand no matter how niche the market.

He brings more than 8 years of retail, visual merchandising and events management experience in major branded FMCG to IFF. The Marketing in his veins and Degree has enabled him to become heavily experienced in all aspects of the design world whilst working on numerous campaigns and events, bestowing him with a strong knowledge and understanding of graphic & web design, illustration and print.

Continuously involved within the entertainment industry throughout his working career has enabled him to organise an array of events including corporate occasions, marketing programs, special hospitality events such as launch/release parties, fashion shows, and commercial events for various nightlife hotspots throughout Melbourne.

This Analyst for ever and a day has been in the fashion industry; from working in boutiques to blogging and even trend reporting/forecasting, has allowed him to gain a vast amount of industry specific experience and knowledge. He is well known locally in the industry to predict the next trend, even the next label consumers crave. IFF had to sign this analyst, if not for his network of fashionistas than for his raw talent to predict the next label/cut/material/wash.

This individual brings with him substantial contacts within the boutique industry and a long list of people in the know. The analyst is the intermediary between boutiques and getting labels, ensuring the two align together.

As a freelance fashion and music journalist, his work is happily broadcasted by many online and print publications, who are proud to have this exquisite writer as a contributor. Interviewing some of the best talent that the fashion and music worlds have to offer, the dedicated, experienced and published writer loves nothing more than to create pieces that inspire him to keep writing. After reading his work you will see just why many publications have chosen him to contribute to their work.

Having played many gigs, from fashion parades to house parties, clubs to major events, the MC side of the young superstar is energetic, creative and an explosion of fun that you have to see to believe. A warm welcome to him from IFF!