fashion events | competition | local press | vox pop | pop up shop | gridlock party | soft launch party | creative journey | trade shows
Voice of the People Campaign
The crew entertained and intrigued the fashion streets of Melbourne, conducting vox pop interviews to get the public's opinion of their take on this unique new denim. In total over 1,000 people had their opinions heard, consequently the crowd had spoken… Gridlock Denim was given the big thumbs up.

