Its all about standing out from the crowd at IFF. With one of our off siders (the best Fashion Stylist around) the Fashion Journey was created; a bus trip from Melbourne to Sydney, involving over 10 local and international labels including Kangol and a lot of photoshoots. With a core focus on social media the team on the Fashion Journey were able create a buzz around the local fashion scene. Key Sponsors included Speaker TV & Red Bull.

Using 10 unique brands, 2 amazingly beautiful models, 4 creative’s and the truly inspirational countryside that is the Australian outback. The journey aimed to capture the best of Melbourne fashion in the best scenery that this beautiful land has to offer.

Beginning on October 25th 2010 the journey saw the crew travel from Melbourne to Sydney whilst stopping to shoot in Eden, Ulladulla, Sydney CBD, Darlinghurst, Gundagai and Melbourne CBD.

 Mixing creative minds, serene scenery, beautiful clothes and amazingly talented models, this shoot is definitely a trip not easily forgotten. Be sure to follow what happened on the East Coast tour with behind the scenes photo’s, blog posts from the crew and up-to-date information on the journey. Join the group by following them on facebook HERE.